Saturday, May 11, 2013

Breast Cancer Awareness Is Big Business In Sports

Major League Baseball has a recent tradition of allowing players to use pink bats on Mothers Day for breast cancer awareness. But Jeff Passan of Yahoo! Sports reports Louisville Slugger has paid to be the exclusive supplier of pink bats. That means players cannot use bats with any pink on them if they're made by a competitor like MaxBats. That includes players Nick Markakis and Trevor Plouffe, whose mothers are breast cancer survivors.
This comes off last year's October pinkfest in the NFL, when it was discovered only 5% of profits from breast cancer-themed merchandise actually went to charity.
Read more at Yahoo! Sports and HuffPo.

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