Fox Is Doing The Slapsuit Thing Again

Sci-fi blog io9 has learned Fox has been sending "cease-and-desist" orders to people making items based on the cancelled-a-decade-ago series Firefly. Not really surprising, considering the network used to slapsuit websites that referenced The Simpsons. Also not surprising for those who watch NASCAR on Fox, since everyone remembers when Darrell Waltrip slapsuited "Mr. Boogity."
For those who don't, Randy Nicholson was a race memorabilia shop owner who held the trademark on the name "Mr. Boogity" in Canada years before Waltrip. But Waltrip sued Nicholson, using the threat of his deep pockets against Nicholson's rightful claim. Ultimately, the cost of $150k to fight was too much, and he would up having to spend $6k trying to comply with Waltrip's branding of his inane catchphrase.

Which he apparently has a right to, because no one has ever used "boogity"....oh....