Last week, NASCAR announced a new 10-year, $4.4B TV deal with NBC, taking over for ESPN and ending a 26-year relationship with Turner Sports. While it sounds like NASCAR ditched the other two,
Sports Business Journal's John Ourand reports it's the other way around. Turner told NASCAR they wouldn't renew after suffering their worst ratings in three decades, and ESPN did the same citing sour ratings and an aging demographic.
SBJ's report comes of a poorly attended Brickyard 400, which Autoweek reports was anywhere from
70,000 to 80,000 (260,000 attended the race in 2006). It also comes a month after a Sporting News report that
25% of seating has been removed from ISC-owned tracks.
Read more at
Sports Business Journal and
Autoweek.
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