Bleacher Reports' Eight UFC Commandments

Deadspin, never one to take the high road, has had a beef with UFC recently. The main issue appears to be they want to put videos of PPV fights on their site during the events, and the guy who gets paid by that doesn't. So when they got their hands on an internal memo from Bleacher Report listing ways to stay on Dana White's good side, they jumped all over it. An abbreviated list:

• "Don't delve too deep into Zuffa financials. This goes for fighter pay, revenue, money donated to political campaigns. This is Dana's biggest pet peeve."
• "Don't 'report' things unless you have two very credible sources. Don't take a rumor and post it as fact."
• "Don't report something a manager tells you unless you have verified it with someone who is not a manager. Managers will often use you to get their message out."
• "Don't be a mouthpiece for a fighter, either. They'll use you in the same way managers do when trying to send a message to the UFC."
• "Don't talk about Dana's history with his mom."
• "If you're writing an opinion article with a negative slant on Zuffa, make sure it's clearly worded as opinion...Dana has told me personally that he doesn't care if you write negative opinion stuff, so long as people know it's opinion."
• "Don't be negative just to be negative or edgy."
• "And finally, always remember this: you would be SHOCKED to learn how much they pay attention to when it comes to MMA media."

Most of these aren't bad (use credible sources, don't trust everything the talent says, and don't just criticize to criticize), although the financial stuff and mother issues are odd ones. It also shows Dana has no problem with opinion, which when running an MMA outfit is a good attitude to have.
So credit to Deadspin, who will soon bring you how much Dana White tips and what horrible bands he likes.
Read more at Deadspin.
Image courtesy Babble.