Now Pac-12 Is In The Cable-Channel Fight Business

The Pac-12 Conference, who's main job should be administrating the 22 sports they sanction amongst their twelve member schools, has launched a campaign to get their fans to drop DirecTV. With the Pac-12 Network in it's second year, DirecTV still does not carry it, so the conference is hoping to pressure them by costing them business. Their website has 30-second ads and messages from the twelve Athletic Directors pleading their case.
Again, this was a conference that had issues with for-profit Grand Canyon State University joining D-1.
Read more at the Pac-12 website.