Tuesday, August 27, 2013

ESPN Would Like Out Of The NASCAR Business - Like, Right Now

Last month, ESPN and Turner Sports told NASCAR they didn't want to renew their contracts, which end after the 2014 season, citing stale ratings and aging demographics. NBC bought up most of their Cup races, and they split the Nationwide races with Fox. Now Sports Business Journal reports ESPN and Turner have told NASCAR they don't want to wait until 2015: they want to get out at the end of this year. If the legal wrangling required goes through, it would be an unprecedented move by a network to leave a contract early, especially with five separate groups of sports broadcasters competing for content.
Looks like finishing 20th or worse in 20 out of 24 races killed off Danicamania pretty quick.
Read more at Sports Business Journal.
Image courtesy ESPNW.

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